LEXI BEERMANN - HOLLYWOOD PET MOM

Lexi Beermann is a leading dog behavioral specialist catering to a lot of fancy pups (Yup, it’s an LA thing!), but she had a brand problem. People knew her name and her nickname, “Hollywood Pet Mom,” but there was no logo, no unified identity, and no clear messaging across digital or social.

Partnering with photographer J.D. Narro, we captured stills and video to build an asset bank for the website and social channels for the coming months. I then helped tie it all together with a confident new logo celebrating her favorite breed, the bulldog, a refined naming hierarchy, a color palette inspired by her natural aesthetic, and copy that tells her story, training philosophy, and pet product recommendations. The result? A brand as charming and confident as Lexi herself.

Follow Lexi on Instagram @HollywoodPetMom to watch it come to life.